Coaching For Water Treatment Business Owners

ShedWater coaching enables water treatment professionals to take the actions required to accelerate growth plans, improve business value, grow profit and ultimately gain independence from day to day operations.

Do an internet search and you will find very useful and actionable information about growing a business, improving the bottom line, increasing revenue, making a business plan, or working more efficiently.

The difficulty isn’t finding the information; it’s acting on it. Building a business requires intense focus and action; qualities most business owners have.  We fall down when we get caught up in the day to day activities and focus on issues on hand. This is undoubtedly necessary but does little to achieve your goals.

What can I expect from ShedWater coaching?

We expect action, forward movement and improvement.  A coach helps keep you focused on the activity required to accomplish goals.

  • Focus – each session is about you and your business.
  • Constructive listening – we listen, we repeat what you said, and we listen again to make sure your goals are clear.
  • Timeline – Establishment of a timeline for accomplishment of the action or actions.
  • Reliability – we keep our appointments.
  • Accountability – You set the timeline with the expectation that the coach will hold you accountable.
  • Discipline – Regular coaching sessions compel you to make time and take action. Expect to meet or talk with a coach for 60 to 90 minutes per session. Depending on your goal, it may be weekly, bi-weekly or monthly.

Expect guidance and attainable, successful outcomes from ShedWater Consulting


  • All facets of the Commercial/Industrial DI (deionized) bottle exchange (SDI) business.
  • Assist company owners who want to grow and compete in the commercial industrial water treatment business.
  • Guidance to interested individuals or companies outside of the water business seeking to better understand the US water treatment marketplace.
  • Independent, non-commissioned consultation or coaching before, during and after a business sale.

Helpful Tips 

  • Be prepared. Download Pre Call Preparation
  • Working on a project with a consultant always takes more time and energy than you anticipate. This doesn’t mean you’ve hired the wrong consultant.
  • Because the implementation generally relies on employees and owners who are already busy, projects tend to drag on.  To avoid this consider doing it in phases. This enables you to measure the success of your project, avoid additional expense and determine whether the relationship with your consultant works.
  • Concise, clear outcomes should be specified in the contract.
  • What can I expect to know after I’ve spent my money?
  • Will there be takeaways in the form of manuals, spreadsheets, SOP’s, etc.
  • Pay the consultant for expertise rather than tactical work.
  • To cut costs do tactical work before signing a consulting contract.  Getting the tactical work out of the way will save time and money. It’s okay to ask the consultant what’s required before starting.  Examples:
    • If you want to increase revenue and profit, make sure your accounting is current and ready for the consultant.
    • If you plan to increase the size of your DI regeneration plant gather real time information such as the number of cubic feet you are regenerating, current cost of regeneration, average time it takes to regenerate.
  • Co-owners and employees are involved. You need their buy in with the understanding that your expectations of them may change.

Do you need a coach or a consultant?

A consultant should have expertise in his or her field. Improving business value, growing a commercial industrial business, or building a DI regeneration plant sometimes requires the guidance of an expert.

A coach can help by holding you accountable, which in turn should enable you to stay on target. Typically, you will meet or talk with your coach for 60 or 90 minutes.  By doing so you develop discipline which will ultimately trickle through the rest of the company.

Coaching doesn’t always have to be by formal arrangement with an individual.  You can join a CEO or Executive group.  These groups meet on a regular basis and some of them expect you to share and report on goals.  Trade associations can facilitate a gathering of peers to exchange advice.  Some business owners set up an informal board of directors consisting of people from outside the industry.